About Us


Welcome to Hoodieni — where creativity meets magic.
Inspired by the legendary magician Harry Houdini, our brand brings the same spirit of wonder, freedom, and transformation to fashion.


Founded by two adventurous brothers in the heart of Alexandria, we set out to redefine premium casual

In the heart of The great city of Alexandria we started out journy

At Hoodieni, every piece is more than clothing — it’s an experience. From our timeless line to our limited-edition drops(each capped at just100 exclusive pieces)


Every design is carefully crafted of the finest Fabrics to make you feel bold, original, and unstoppable.


We believe style should tell a story — your story. Each stitch is a reminder that creativity has no limits, and individuality is the truest form of magic.



Ready to wear the magic?